Where exactly is the future of mobile marketing going?

Smartphones are presently a key component involved in many aspects of our day-to-day lives, so it is worth knowing where that business is headed – as it may well be influencing our behaviours.

The buzzwords we have all most likely heard in the recent months on the subject of mobile enhancements are likely related to the next big thing on the subject of connections: 5G networks. With such strong and reliable connections, supported by the likes of the Telecom Italia board, we can anticipate our phones to end up being the gateway to the access of most of our electronic possessions. Consider how synchronised we are already, with gadgets that can monitor our movements and health which are linked to our phones so we can access the data: the mobile app future trends will merely extend this type of synchronisation to other kinds of devices, like our appliances. Just like today you can see your heart rate and sleeping pattern on your phone, tomorrow you might be able to check the temperature of your heating system, the contents of your fridge, or the moving pattern of your vacuum cleaner.

The new technology in mobile phones has brought along some innovations in regard to the way mobile phones are used as places of business. It is now quite typical to be able to pay with your phone, simply as you would with a contactless bank card, meaning that you may not actually have to worry about bringing your wallet or remembering your pin number – that may be what your fingerprint is for! Additionally, entire financial organisations are now entirely app-based, and are driving the innovation of banking, as demonstrated for instance by Monzo’s board. This wave of digital transformation business is going through can likewise be seen in the fact that some businesses today provide their own mobile apps, adapting to a age group of consumers that grew up in the digital age.

One of the top trends in mobile app development that has been seen in the last few years is the advancement of the idea of augmented reality. At the beginning, something like that might seem incredibly futuristic, but the truth is we have probably used it not too long ago and did not even appreciate it. With the advent of prominent mobile-based games where the content will show up based on your location, visible just through your screens, to image-sharing platforms that create interactive filters for your selfies – for example, something that will change colour when you close your eyes – it is one among the recent trends in mobile marketing that should not be overlooked. Especially as the social media networks that host it can be so famous, as shown by initiatives taken by VOXI’s parent company, it is worth noting that the next time you take a photograph with heart shaped eyes or a pair of adorable dog ears you will definitely be utilising augmented reality.

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